Product Strategist · Fintech · Mumbai

Aman Kumar Yadav.

Lead Product Strategist, AngelOne Limited

4+ years building fintech products that scale. From 0→1 strategy to ₹409 Cr in capital deployed — I turn data, user insight, and cross-functional execution into outcomes that genuinely matter.

aman.kumar399@gmail.com +91 79820 75479 LinkedIn Portfolio Mumbai, MH
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4+
Years experience
₹409Cr
Capital deployed
133%
Disbursal uplift
85%
TAT reduction
Product RoadmappingA/B TestingFunnel AnalyticsPRD / BRDAgile-ScrumJIRAFigmaBigQueryGTM StrategyCleverTapStakeholder MgmtXFN CollaborationProduct RoadmappingA/B TestingFunnel AnalyticsPRD / BRDAgile-ScrumJIRAFigmaBigQueryGTM StrategyCleverTapStakeholder MgmtXFN Collaboration
Who I am

About me

I'm a Product Strategist with 4+ years of experience across B2B & B2C fintech platforms. My edge is translating user feedback, funnel data, and business goals into products that ship and scale.

Currently leading product at AngelOne, scaling PL and LAMF from concept to ₹409 Cr in capital deployed. Previously drove a 133% disbursal uplift at LiquiLoans through propensity modelling and relentless funnel optimisation.

🗺️
Product Strategy
0→1 launches, roadmaps, GTM, PRDs
→
📊
Funnel & Analytics
A/B testing, segmentation, KPI definition
→
⚡
Agile Delivery
XFN execution, sprints, backlog grooming
→
📝
Docs & Specs
PRDs, BRDs, API specs, user stories
→
4+
Years exp.
₹409Cr
Capital deployed
133%
Disbursal uplift
85%
TAT reduction
3
Companies
Work history

Experience

May 2025 – Present
Lead — Product Strategy
AngelOne Limited
Mumbai, Maharashtra
  • Orchestrated 0→1 product strategy & partner GTM for PL and LAMF, leveraging funnel analytics, user segmentation, and A/B testing to establish product-market fit — scaling PL to ₹409.63 Cr in capital deployed and achieving ₹10.5 Cr AUM in LAMF within the first 3 months of MVP pilot launch.
  • Resolved webhook/callback bottlenecks reducing TAT from ~90 mins to ~20 mins — improving mid-to-late stage conversions by +12.5% Fetch→CKYC and +31% CKYC→Agreement.
  • Deployed CleverTap drop-off & lifecycle engine across ~65% of the SB ecosystem — growing credit limit utilisation from 44% to 56.4% (+12.4pp).
PL: ₹409.63 Cr AUM: ₹10.5 Cr TAT: −77% CKYC→Agreement: +31% Utilisation: +12.4pp
May 2023 – Jan 2025
Manager — Product Strategy
NDX P2P Private Limited (LiquiLoans)
Mumbai, Maharashtra
  • Spearheaded propensity risk modelling, user behavioural segmentation, A/B testing and funnel diagnostics — leading a 133% uplift in disbursal and +13.5% increase in activation rate.
  • Led Agile sprints in JIRA managing cross-functional delivery across product, engineering, and QA — reducing operational TAT by 85% and significantly enhancing overall UX.
  • Authored PRDs and API specifications to automate BRE post-approval via tray system — minimising manual effort by 73% through rule-driven routing.
  • Identified an EMI cash flow anomaly impacting ~4% IRR; collaborated with engineers and QA to implement corrective logic ensuring accuracy and stability.
Disbursal: +133% Activation: +13.5% Ops TAT: −85% Manual effort: −73%
Jul 2018 – Dec 2019
Senior Executive — Digital Strategy
Nexgen Cloud Services
Pune, Maharashtra
  • Drove 12.5% revenue growth through A/B testing of landing pages — re-engaging inactive user cohorts effectively.
  • Boosted SEO-driven visibility (SERP +26%) by revamping core on-page and off-page SEO strategies — reduced bounce rate by 8% and improved key engagement KPIs across digital channels.
  • Increased campaign CTR by 27% by deploying performance-driven digital marketing campaigns.
Revenue: +12.5% SERP: +26% CTR: +27% Bounce: −8%
By the numbers

Impact

₹409Cr
Capital Deployed
PL product at AngelOne in 3 months
133%
Disbursal Uplift
Propensity model at LiquiLoans
85%
TAT Reduction
Agile delivery across XFN teams
73%
Manual Effort Saved
BRE automation, rule-driven routing
+31%
CKYC→Agreement
Mid-to-late funnel conversion
+12.4pp
Credit Utilisation
CleverTap lifecycle engine
27%
Campaign CTR
Performance marketing, Nexgen
+26%
SERP Growth
SEO revamp, organic visibility
Capabilities

Skills

🗺️
Product Strategy
RoadmappingPRD/BRDGTM0→1Req. GatheringStakeholderXFN
📊
Analytics & Growth
Funnel AnalyticsA/B TestingSegmentationPropensityKPIBenchmarking
⚙️
Tools & Execution
JIRAFigmaSQL/BigQueryTableauPostmanAPI IntegrationCleverTapAgile-Scrum
Recognition

Awards & Honours

🏅
League of Future Makers
AngelOne — high-impact strategic initiatives
📈
Winner — Intraday Equity Trading
Confero 8.0, IMI Kolkata (BSE Institute)
🎯
Winner — Sports-shark
Marketing Case Study, IIM Lucknow
🌾
Top 5 — National Finalist
Dhurina Best Manager, MANAGE Hyderabad
💡
Top Fellow — Nextleap
SaaS dashboard · simplified data insights
Academic background

Education

Post-Graduate
MBA / PGDM
General Management
Welingkar Institute of Management, Mumbai
September 2021 – May 2023
Under-Graduate
B.A (Hons.)
Journalism
Maharaja Agrasen College, Delhi University
August 2015 – May 2018
Get in touch

Contact

Open to senior
product roles.

Looking for fintech, lending tech, or growth-stage startup opportunities where I can own product strategy end-to-end and drive measurable outcomes.

Send me an email
Email
aman.kumar399@gmail.com
Phone
+91 79820 75479
LinkedIn
Connect with me
Portfolio
View my work →