Aman Kumar Yadav — Product Strategist

About

What I bring to a PM team

I do my best work in high-ambiguity environments: find the real constraint, align the teams, move the metric that matters.

How I Create Value

Product Strategy

Problem, sequencing, and target metric — defined before work starts.

Growth & Analytics

Funnel diagnosis, experiments, leverage across activation → utilisation.

Journey Design

Friction out of onboarding, approval, and partner flows.

Execution

Strategy → shipped releases, via tight backlog and XFN delivery.

Lifecycle & CRM

Segments, triggers, journeys that bring users back.

PRDs & Specs

Docs engineers build from — zero clarification loops.

I’m a Product Strategist / PM with 4+ years across fintech, lending, growth, and lifecycle systems — currently at Angel One, previously LiquiLoans and Nexgen. The pattern is consistent: find the real constraint, define the system, align the teams, ship the metric.

4+Yrs fintech PM

FintechPL, LAMF, P2P

0→1Launch ownership

XFNEng, risk, ops, business

How I work

Best in messy, high-ambiguity environments. Starting point: funnel diagnosis, operating constraints, and the one metric that matters most.

What I own

PRDsPrioritisationGTM sequencingActivation leversLifecycle systemsXFN alignment

What teams get

Faster journeysConversion liftLifecycle adoptionDisbursal growthShipped, adopted

Work Experience

Career arc from growth loops to lending scale

Acquisition & experimentation → lending execution & systems → strategy, launch ownership & lifecycle leverage.

Angel One Limited

Product Manager Strategy

May 2025 – Present

Own PL, LAMF, lifecycle CRM, partner flows, and cross-functional lending execution.

₹410+ Cr in 90dTAT −77%+12.4pp utilisation

Launched and scaled personal loan journeys from 0→1 with product, business, risk, ops, and engineering.
Reduced application turnaround by fixing webhook, callback, and partner-state bottlenecks.
Built lifecycle journeys across lending to move approved users toward repeat usage.

LiquiLoans

Product Manager

May 2023 – Jan 2025

Digital lending, behavioural segmentation, BRE automation, and Agile release ownership.

+133% disbursals~4% IRR fixPRDs + APIs

Used propensity-risk cohorts to improve activation and disbursal outcomes.
Wrote PRDs and API specs for automated loan processing and rule-based routing.
Owned backlog, sprint execution, QA loops, and stakeholder alignment.

Nexgen Cloud Services

Growth Product Associate PM

Jul 2018 – Dec 2019

Acquisition funnels, landing pages, SEO, retention experiments, and growth operations.

A/B testingSEO growthFunnel ops

Improved acquisition and conversion through landing-page and search experiments.
Built early growth loops across content, re-engagement, and campaign messaging.

Impact

The metrics, with the story behind them

Tap a result for the story behind it.

Angel One · Lending Launch

0→1 lending launch: concept to scaled deployment

PL built from scratch — fragile pilot turned repeatable business system.

PRD, event logic, decision flow — acquisition to disbursal.
Stabilised callbacks, webhooks, ops rhythm for scale.
Lifecycle recovery built in before launch, not after.

What changed

Pilot → repeatable lending motion.

Why it mattered

Scale with control, not fragile growth.

Career arc

Impact timeline

Growth systems → lending launches → lifecycle engines → strategy.

2018

Nexgen · Growth foundations

SEO + funnel testing

2023

LiquiLoans · Decisioning & scale

+133% disbursals

2025

Angel One · 0→1 lending launch

₹410+ Cr in 90 days

Now

Lifecycle + strategy depth

+12.4pp utilisation

Projects

Selected product work

Four projects. Each: a constraint, a result, a decision I owned.

Angel One · Lending0→1 Launch

Personal Loan 0→1

Zero to live lending motion: PRD, partner plumbing, XFN.

₹410+ Crin 90 days

−77%TAT

+31%conversion

PRDWebhooksCleverTapXFN

LiquiLoans · RiskDecisioning

Propensity → 133% Growth

Repayment-signal cohorts wired into decisioning.

+133%disbursals

+13.5%activation

SegmentationDecision treeA/B

Angel One · CRMLifecycle

Lifecycle Engine at Scale

State-based segments moved approved-but-idle users to drawdown.

+12.4pputilisation

65%ecosystem coverage

CleverTapCRM flowsSegmentation

Nexgen · GrowthAcquisition

Organic Growth Engine

High-intent search clusters replaced paid dependence.

+26%SERP lift

−38%paid dependence

SEOLanding pagesFunnel ops

Intellectual Honesty

Judgment includes saying no

Ideas I stopped when discovery, data, or compliance made the tradeoff wrong.

Discovery call

Gamified EMI reminders

Stopped after users under financial stress read the mechanic as condescending rather than supportive.

PrincipleTrust beats cleverness.

Experiment result

In-app financial literacy

Killed after A/B data showed no activation lift and a session drop from adding reading into a high-intent flow.

PrincipleMomentum beats extra content.

Compliance review

Pre-approved credit display

Paused because early amount display created disclosure and expectation risk before validation checks.

PrincipleResponsible sequencing wins.

Capabilities

How I’d want a team to evaluate my strengths

Not a keyword checklist — the mix of growth, analytical, and execution strengths I bring most consistently.

BigQuerySQLTableauMixpanelCleverTapJiraPostmanFigmaConfluenceExcelGA4ChatGPT / Claude

Core strength 5

Growth & Activation 92

Funnels, onboarding, conversion — fastest area of impact.

410+ Cr in 90d+31% conversion

User Journey Design 90

Friction removal across acquisition to disbursal flows.

−77% TATWebhook redesign

Lifecycle & CRM 89

State-based CRM systems, not blast campaigns.

+12.4pp utilisationCleverTap engine

Fintech Domain 87

PL, LAS, P2P, NBFC — credit decisioning and unit economics.

NBFC NIM/ROABRE design

0→1 Launch Ownership 88

Two products taken from zero to live, with GTM ownership.

PL 0→₹410 CrP2P decisioning

Actively practised 4

Data & Analytics 88

SQL, BigQuery, metric trees, cohort diagnosis.

BigQuery cohortsNorth Star trees

Execution & XFN 86

Driving releases across eng, risk, compliance, ops, analytics.

6+ team alignmentDecision logs

Product Strategy 85

RICE, JTBD, North Star — turning ambiguity into roadmaps.

Roadmap tradeoffsGTM sequencing

A/B & Experiments 84

Test design, segmentation, and reusable readout frameworks.

CKYC flow +31%Funnel experiments

Building depth 3

Stakeholder Mgmt 83

Pre-reads, exec alignment, and upward communication.

Pre-read rhythmRisk + compliance

Technical Delivery 81

PRDs, API specs, webhooks, event instrumentation.

API + webhook specs4% IRR fix

Agile & Sprint Ops 80

Backlog health, sprint planning, QA without process theatre.

Sprint cadenceRelease ownership

Generative AI

AI, used with judgment.

Useful leverage for research, synthesis, drafts, and options. Final priorities and product calls stay human-led.

Where it supports the work Human-directed

01 Research

Raw notes, calls, and artifacts → structured signal faster.

ChatGPTClaudeGemini

02 Drafting

First drafts for PRDs, narratives, CRM copy, and sharper options.

ClaudeChatGPTGenspark

03 Direction

More alternatives explored early; the final path is chosen against real constraints.

LovableEmergentClaude

Force multiplier, not autopilot. AI speeds the work. Judgment decides what ships.

Credentials

Learning that supports how I operate

Credentials that sharpen the frameworks behind the work: strategy, markets, growth, and execution.

Certified

Aha! Product Management

Roadmapping, prioritisation, and delivery frameworks that support cleaner product sequencing.

RoadmapsPrioritisationDelivery

Micro-cert

Product-Led Growth

Activation, product-qualified loops, onboarding, and retention thinking for growth work.

ActivationFunnelsPLG

Markets

Bloomberg Market Concepts

Finance and market fluency that supports sharper fintech and lending product judgment.

MarketsFinanceRisk lens

Top Fellow

NextLeap PM Fellowship

External validation of structured product thinking, case work, and execution quality.

Product craftCase workRecognition

Recruiter FAQ

A few questions hiring teams usually ask

The shortest way to understand where I fit best and how I think about the domain.

What roles are you strongest for?

Product StrategyGrowth PMLending PMLifecycle / CRM PMStrategy & Ops

Anywhere the job is: diagnose the system, define what to ship, move the metric.

What kind of teams do you do your best work with?

Teams facing ambiguity, cross-functional complexity, and a real business constraint. When the path is unclear but the outcome matters, I align business, engineering, analytics, ops, and design around a practical plan.

How do you balance strategy with execution?

MetricConstraintSequencingPRDsExperimentsShipped & measured

Strategy is not a deck disconnected from delivery — it ends in something the team ships.

Why fintech and lending?

Because the work has real weight. In lending, product decisions touch trust, risk, compliance, operations, and revenue at the same time — choices have commercial consequences, not just UX implications.

Are you only a fintech PM?

Fintech is the deepest muscle, but the transferable core — funnel diagnosis, lifecycle design, growth thinking, cross-functional execution — carries to any product with complexity, measurable outcomes, and real operating constraints.

How do you use AI in product work?

Research synthesisPRD first draftsLifecycle copyMore options, faster

Force multiplier, not autopilot — priorities, tradeoffs, and final calls stay with me.

What would you focus on in the first 90 days?

Days 0–30DiagnoseCore metric, journey map, real constraint

Days 30–60BetFew high-confidence bets, aligned XFN

Days 60–90ShipTight operating rhythm, measured outcomes

What is your notice period?

My standard notice period is 60 days.

If the opportunity is a strong fit, I am open to discussing transition planning and whether an earlier ramp or phased handover is feasible.

Contact

Let's talk if there's a real product to build

Hard product problem? I'll get into the constraint, the data, and the call.

Email

aman.kumar399@gmail.com

Best for role conversations and detailed questions.

/in/amankyadav

Profile, recommendations, and recent work signals.

Book Call

Calendly · 30 min

Best when the role context is already clear.

Actively exploring Product, Growth & Strategy opportunities. Currently at Angel One and open to recruiter conversations now for fintech, lending, product-led growth, and strategy roles.

ProductStrategist.